eBusiness Plan

This is the e-Business plan for:

Business Name
Web URL
Address
City
State
Zip
Phone
Contact Name
Email Address

I. Market Analysis

A. Target Market
Who are the customers?
1. We will be selling primarily to (check all that apply):
Total Percent of Business:
Private sector
Wholesalers
Retailers
Government
Other
2. We will be targeting customers by:
a. Product line/services. We will target specific lines
b. Geographic area? Which areas?
c. Sales? We will target sales of
d. Industry? Your target industry is
e. Other?
B. Competition
1. Who are your competitors?
Name, Address, Years in Business, Market Share, Price/Strategy, Product/Service Features
Name, Address, Years in Business, Market Share, Price/Strategy, Product/Service Features
Name, Address, Years in Business, Market Share, Price/Strategy, Product/Service Features
2. How competitive is the market?	High Medium Low
3. List below your strengths and weaknesses compared to your competition (consider location, size of resources, reputation, services, personnel, etc.):
Strengths (4 or more)	Weaknesses (4 or more)

C. Environment

1. List important economic factors that will affect your product or service (like trade area growth, industry health, economic trends, taxes, rising energy prices, ...):

2. List important legal factors that will affect your market:

3. List some important government factors:

4. List other environmental factors that will affect your market,
but over which you have no control:

II. Product or Service Analysis

A. Description

1. Describe here what the product/service is and what it does:

B. Comparison

1. Advantages your products/services have over those of the competition?
(consider such things as unique features, patents, expertise, special training, etc.)

2. What disadvantages do they have?

C. Some Considerations

1. Where will you get your materials and supplies?

2. List other considerations:

III. Marketing Strategies - Market Mix

A. Image

1. What kind of image do we want to have?
(such as cheap but good, exclusiveness, customer-oriented, highest quality, convenience, speed, ...)

B. Features

1. List the features we will emphasize (3 or more):

C. Pricing

1. You use the following pricing strategy:

Markup on cost
Suggested price
Competitive
Below competition
Premium price
Other

2. Are your prices in line with your image? yesno

D. Customer Services

1. List the customer services you provide:

2. These are your sales/credit terms:

3. The competition offers the following services:

E. Advertising/Promotion

1. These are the things we wish to say about the business (elaborate):

2. We will use the following advertising/promotion sources (all that apply):

1. Television
2. Radio
3. Direct mail
4. Personal contacts
5. Trade associations
6. Newspaper
7. Magazines
8. Yellow Pages
9. Billboard
10. Other

3. Reasons why you consider the media you have chosen to be the most effective:

F. Keywords For Search Engines

1. List up to 16 keywords and phrases people may use in search
engines to find your site. List by relevance: